“RAYA AND THE LAST DRAGON” ANIMATION FILM: A SOURCE OF INSPIRATION FOR THE DEVELOPMENT OF INDONESIA'S CULTURE-BASED CREATIVE INDUSTRY

The success of the animated film "Raya and The Last Dragon" which blends Southeast Asian culture is  one proof of the new power of the economy that relies on creativity. This study aims to analyze aspects of art-literature-culture in the film that have the potential to be an inspiration for the development of culture-based creative industries (economy) in Indonesia. Using the basic concepts of creative economy theory and cultural anthropology, data collection in this descriptive-qualitative study is carried out by document study methods. The main data source of this study is the animated film "Raya and The Last Dragon" and secondary data sources are obtained from written, audio, and video materials. The data collected in this  study refers to the scope of culture, namely ideas or opinion, cultural activities, and the results of cultural  creativity contained in this animated film. The data that have been identified and classified are further analyzed using the concepts of creative (industrial) economic theory and cultural anthropology. The results of the study show that the work process and aspects of art-culture such as content creation based on local mythology, introduction of cultural values through stories, multi-cultural content creation, cultural tourism, cultural collaboration and creative industries, creative training, and innovation are important factors that inspire creators to develop culture-based creative industries in Indonesia. This study contributes to the development of interdisciplinary studies between humanities (art-culture literature) and economics. DOWNLOAD 

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